Vancouver, Canada
Founded 2011


The Basics

ThisFish is a global online seafood traceability system launched by Vancouver-based nonprofit Ecotrust Canada. ThisFish’s technology combines social networking with food traceability to allow consumers to trace products through the supply chain and to connect to the producers who harvested their catch. The technology enables a two-way flow of information between producers and consumers. ThisFish has also recently developed affordable, user-friendly production tally software that enables seafood processing companies to digitize and automate data collection in their production lines.

Primary customers: Fish Harvesters, Seafood Processors, Community Supported Fisheries, Restaurants, Retailers


How can ThisFish help?

ThisFish helps build increased trust regarding product information, and improved marketing with data related to storied fish. ThisFish offers end-to-end traceability and provides information on the certifications or eco-ratings of products, including MSC, Fair Trade, Seafood Watch, Ocean Wise SeaChoice, and Fishery Improvement Projects. ThisFish Tally software enables businesses to improve their internal traceability and data analytics regarding production and yields. It is design for small- and medium-sized enterprises.




Eric enno tamm, general manager, traceability initiatives

Eric Enno Tamm is General Manager for ThisFish at Ecotrust Canada. Prior to working on ThisFish, Eric was head of communications for Ecotrust Canada and executive director of the Coastal Community Network, an advocacy group in British Columbia. Eric grew up in the commercial fishing industry on Vancouver Island and has worked in the harvesting and processing sectors, and has authored several reports on sustainable fisheries and ITQ systems. Eric is also an author, whose first book, a biography of famed marine ecologist Ed Ricketts, was a Kiriyama Prize Notable Book in 2005. His second book won the Ottawa Book Award for Nonfiction in 2011.

Steve moon.jpeg

Steve Moon, Chief Technology Officer


Steven has a diverse technology background and holds an Honors Diploma in Electronic Engineering Technology from Red River College, Winnipeg, Manitoba. Steven has more than 15 years of experience developing electronic hardware and software technologies in power, hydrogen fuel cell, and large scale battery systems. Additionally, he has been a farmer, welder and long distance truck driver before studying electronic engineering. He is committed to product excellence and innovation.